Pro Vape New Zealand

Target Market: New Zealand
SEO Campaign Started: October 2024
Latest Results: August 2026
Industry: Vape & E-Cigarette Retail

Project Overview

When we started working on Pro Vape in October 2024, the website had almost zero organic traffic, and the targeted keywords had little to no meaningful visibility in Google search results.

The primary objective was to build strong organic visibility across New Zealand, with particular emphasis on local searches in Christchurch, Bishopdale, Riccarton, Rangiora, and Woolston, while also improving rankings for vape products, brands, pod systems, nicotine salts, and other relevant commercial searches.

Because the vape industry is highly competitive and has significant advertising restrictions, our strategy focused heavily on organic SEO and local search visibility as sustainable customer-acquisition channels.

New Zealand

Vape & E-Cigarette Retail

SEO Results at a Glance

The campaign produced substantial improvements from the initial October 2024 baseline:

60 targeted keywords now rank within Google's Top 15
57 keywords rank on Google's first page (Top 10)
33 keywords rank in the Top 3 positions
15 keywords achieved the #1 position
Multiple location-specific searches now hold dominant positions
Organic traffic grew from almost zero to approximately 2,200 users in the latest 30-day period
Google Analytics recorded approximately 3,000 sessions and 1,700 engaged sessions during the latest 30-day period shown

Keyword Ranking Performance

Compared with the initial stage of the SEO campaign—when Google organic traffic was almost zero—the website has developed into a consistent source of search-driven visitors.

S.No.	Keywords	Current Ranking Aug-26
1	Vozol Vapes Riccarton	1
2	ALLO Nic Salts Bishopdale	1
3	Cheap vapes near Bishopdale	1
4	New Vapes near Bishopdale	1
5	Refillable Pod system bishopdale	1
6	Solo Max Vapes Near Bishopdale	1
7	Vape shops near bishopdale	1
8	Vapengin EROS Bishopdale	1
9	VOZOL VAPE Near Bishopdale	1
10	Upends Vape Near Bishopdale	1
11	Go2 Pod System near bishopdale	1
12	Dragbar Pods Near Bishopdale	1
13	Best Nicotine Salt Vape in Bishopdale	1
14	SOLO Plus Disposable Vape Rangiora	1
15	Nicotine salt Rangiora	1
16	Disposable Vape in Woolston	2
17	Juvous Vape near Riccarton	2
18	Bud Vapes Near Riccarton	2
19	Best Nicotine Salt Vape in Woolston	2
20	FROSTYBOI Nic Salts 30ml	2
21	Fruit Bomb Nic Salts 30ML	2
22	Uwell Device and Pods Near Riccarton	3
23	Dragbar Vapes Near Riccarton	3
24	Iget Vapes Near Riccarton	3
25	Juvous Choice 20k puffs Rangiora	3
26	Allo Nic Salts	3
27	Lio Boom Pod Upto 10k Puffs	3
28	Disposable Vape in Rangiora	3
29	VAPE SHOP RANGIORA	3
30	Vape Device Rangiora	3
31	VAPES IN RANGIORA OR NEAR ME	3
32	BEST VAPE SHOP IN RANGIORA	3
33	Lio Boom Pod Kit 10K Puff	3
34	Vaporesso Device and Pods Riccarton	4
35	Vapetasia Nic Salts 24Mg	4
36	Vape Store in Woolston	4
37	IGET EDGE 10K Puffs Starter Kit	4
38	Bud disposable and pods system	4
39	Cheap smokes Near Riccarton	5
40	Vapengin Jupiter 13,000 puffs	5
41	Vape Shop Christchurch NZ	5
42	E-Cigarette Store in RANGIORA	5
43	pacha mama liquids	5
44	IGET Bar Disposable Vape	6
45	Bud Disposable Vape Rangiora	6
46	IGET BAR PLUS 3.0 Pod Starter Kit	6
47	Nicotine pouch Near Riccarton	8
48	Vape Shops Near Me	8
49	Refillable Pod system	8
50	Vapengin Jupiter 13000 puffs	8
51	Vuse pods	8
52	Nimmboxx Disposable	9
53	Vozol Vape	10
54	Vape Store in Christchurch	10
55	Water Pipe For Vapes	10
56	IGET BAR PLUS Rangiora	10
57	IGET BAR PLUS Pod 3.0 10K	10
58	Vapengin Jupiter 2.0 PLUS POD 13000 Puffs	10
59	Cheap Vapes Near Riccarton	13
60	Juvous CHOICE 260000 Disposable Vape	15

This is particularly valuable because many of these keywords demonstrate strong local and purchase intent, meaning users are searching for a specific product or vape shop within their area.

SEO Strategy Implemented

Our campaign focused on building both local relevance and product-level organic visibility. The strategy included technical and on-page SEO improvements, keyword mapping, location-focused optimization, product and category optimization, internal linking, content improvements, local search targeting, authority-building backlinks, competitor analysis, and ongoing ranking and performance monitoring.

Instead of targeting only broad national keywords, we developed keyword coverage around specific locations + products + brands + buyer-intent searches. This helped the website compete for searches with a stronger probability of converting into store visits or purchases.

From Almost Zero Visibility to 57 First-Page Rankings

The most important result of the campaign is the overall transformation in Google's organic search presence.

October 2024: Almost zero organic traffic and targeted keywords were effectively unranked.

August 2026: Approximately 2,200 users in 30 days, with 57 of the 60 supplied keywords ranking in Google's Top 10, including 33 Top-3 rankings and 15 #1 rankings.
This represents a major improvement in both local and product-specific search visibility across the targeted New Zealand market.

Conclusion

The Pro Vape SEO campaign demonstrates how a structured, long-term SEO strategy can generate significant organic growth even within a highly competitive and advertising-restricted industry.

By combining local SEO, commercial keyword targeting, product optimization, technical SEO, content development, and authority building, Pro Vape moved from almost no meaningful Google presence to hundreds of search opportunities and dozens of first-page rankings.

The campaign has established a strong organic foundation for continued growth across Christchurch and surrounding New Zealand locations, reducing dependence on paid advertising while creating a sustainable source of relevant website traffic.

SEO Case Study