SEO Case Study

No.8 Workshop, NZ

About

No.8 Workshop is a New Zealand-based company specializing in timber window restoration, door restoration, retrofit double glazing, cedar joinery, and sash window repair services across Wellington and Lower Hutt.

The project started with a complete website redesign followed by a targeted SEO campaign to improve rankings, organic traffic, and qualified inquiries.

The Challenge - Before the campaign

The website had low organic visibility
Rankings for restoration-related keywords were almost zero.
Organic inquiries were zero
The old website lacked SEO structure and conversion optimization
Our SEO Strategy
Website Redesign
We redesigned the website with:
  • Modern responsive design
  • Faster loading speed
  • Better user experience
  • SEO-friendly structure
  • Conversion-focused layout
SEO Optimization
We implemented:
  • Technical SEO optimization
  • Local SEO targeting Wellington & Lower Hutt
  • Service page optimization
  • Internal linking improvements
  • Schema markup
  • Keyword-focused content strategy
Target Keywords
The website achieved strong rankings for keywords such as:
  • custom cedar joinery Wellington
  • full door restorations Service in Lower Hutt
  • door restoration services near me
  • double hung window restoration New Zealand
  • Door and window restoration Lower Hutt
  • smoother sliding sash windows Wellington
  • timber double glazed windows Lower Hutt
  • door repair service in Wellington
  • retrofit double glazing Service Lower Hutt
  • repair double glazed windows
Results
Organic Growth Achieved
  • Increased organic traffic
  • Higher Google search visibility
  • Improved local keyword rankings
  • More qualified organic inquiries every day
  • Increased quote requests from Google search

Outcome

By combining a professional website redesign with a focused local SEO strategy, No.8 Workshop significantly improved its online visibility and lead generation in the competitive timber restoration industry.

Here, we have showcased a 6-month comparative organic traffic report from Google Analytics, highlighting the growth in website visibility and user engagement after implementing the SEO strategy.

Search Visibility Results
SEO Performance Improved
SEO ranking and visibility results

Comparative Keywords Ranking

Ranked Keywords:

Initial Ranking

0 Rankings

Current Rankings

Top Search Positions

Keywords Initial Ranking Nov-25 Google (New Zealand) Current Ranking May-26 Google (New Zealand)
custom cedar joinery Wellington 0 #1
full door restorations Service in Lower Hutt 0 #1
door restoration services near me 0 #1
double hung window restoration New Zealand 0 #1
Door and window restoration Lower Hutt 0 #2
smoother sliding sash windows Wellington 0 #3
timber double glazed windows Lower Hutt 0 #5
door repair service in Wellington 0 #6
retrofit double glazing Service Lower Hutt 0 #9
repair double glazed windows 0 #10

Know Our Review

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Google
4.8
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5.0
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4.1
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