SEO Case Study

Auto Shipping Group

How Auto Shipping Group Grew to 6,000+ Monthly Organic Visitors & 300+ Leads Through SEO?

Client Overview

Auto Shipping Group is a nationwide vehicle transportation company offering services such as car shipping, auto transport, boat shipping, enclosed car transport, expedited shipping, and state-to-state vehicle transportation across the United States.
We started working on the SEO campaign in mid-2017 when the website had very limited organic visibility and minimal search-driven lead generation.
Over time, the business experienced significant SEO growth before eventually being acquired by one of the largest companies in the industry, Montway in 2021. After the acquisition, the SEO project was discontinued.

Arctic Midnight Group

United States of America

Auto Shipping Group

The Challenge

Before the SEO campaign:

Organic traffic was extremely low
Keyword visibility was limited
Lead generation from Google search was zero
The website lacked strong SEO structure
Competition in the auto transport industry was very high
Brand visibility and online authority were very weak

SEO Strategy

We implemented a complete SEO strategy focused on technical SEO, content optimization, local relevance, and commercial keyword targeting.

SEO Work Included:
Technical SEO optimization
Service page optimization
State and city landing pages
Internal linking strategy
Metadata optimization
Schema markup
Local SEO implementation
Content strategy
Conversion-focused SEO pages

Keyword Strategy

The campaign started with around 50 primary keywords and later expanded to more than 500 location-focused keywords covering cities and states across the USA.

Sample Keywords Targeted
Auto Shipping
Boat Shipping
Car Transport
Car Transport Service
Car Shipping Cost
Classic Car Shipping
Open Car Shipping
Expedited Car Shipping
Enclosed Car Shipping
Car Shipping Chicago

The strategy focused heavily on high-intent commercial search terms with strong lead-generation potential.

Nationwide SEO Expansion

One of the key growth strategies was building SEO visibility across multiple U.S. cities and states.

Expansion Included
State-level landing pages
City-specific transport pages
Location-based keyword optimization
Internal location page linking
Localized SEO content

This helped scale rankings across a large number of geographically targeted searches.

Results

After implementing the SEO strategy, Auto Shipping Group achieved significant organic growth.

Organic Traffic Growth

The website grew from almost zero visibility to:

6,000+ Organic Visitors Per Month

Traffic growth came primarily through Google organic search rankings for both national and local transport keywords.

Source: Google Analytic

Google SEO Ranking Results

Lead Generation Growth

SEO became one of the company’s strongest lead-generation channels

300+ Organic Leads Per Month

The website consistently generated:

Quote requests
Phone inquiries
Contact form submissions
High-intent transport leads

directly from Google search traffic.

Ranking Improvements

Multiple transportation-related keywords achieved strong first-page visibility on Google.

Ranking Growth Included
Auto Shipping
Car Transport
Open Car Shipping
Enclosed Car Shipping
Car Shipping Chicago
Classic Car Shipping
Boat Shipping

Along with hundreds of city and state-based transport keywords.

Why This Campaign Worked

A strong SEO foundation combined with scalable location targeting helped drive long-term organic growth and lead generation.

SEO Built from the Ground Up

Created a complete SEO structure and growth framework from scratch.

Large-Scale Keyword Expansion

Targeted 500+ location-based keywords to improve search visibility.

Commercial Intent Focus

Prioritized keywords with strong lead and conversion intent.

Local + National SEO Strategy

Combined national keywords with city and state pages for rapid scaling.

Conversion-Focused Optimization

Improved rankings while increasing leads and user conversions.

Strong Brand Authority

Consistent SEO efforts helped build trust and long-term online authority.

Outcome

Auto Shipping Group successfully transformed into a high-performing organic lead-generation website in the competitive auto transport industry.

The Campaign Helped Achieve
6,000+ monthly organic visitors
300+ organic leads per month
First-page keyword rankings
Nationwide search visibility
Strong brand authority
Scalable long-term SEO growth

The SEO growth contributed to strengthening the company’s market presence before its acquisition by Montway.

Looking to Scale Your SEO Growth?

We help transportation and service-based businesses grow through long-term SEO strategies focused on rankings, traffic, and lead generation.

Ready to Grow Organically?

Contact us today to discuss a customized SEO strategy for your business.

Contact Us
Tech Zenon Footer